Client:
ABCUL (Association of British Credit Unions)
Brief:
Create an A5 booklet and Pocket Guide to support the new Credit Union Current Account.
Solution:
With an emphasis on ease of use and presenting the information in an easy to digest manor, the design concentrated on complying with the Clear English guidelines combined with good, simple design.
The pocket guide presented the issue of getting lots of information over in a small space. We opted for a concertina style sandwiched between plastic front and back cover for rigidity and life span. The concertina allows the user to either view all the information at once or to flick through it like a booklet.
Both documents were awarded the Clear English Winning Document mark.