Client:

Acuity (Click Here to see Logo Design)

Brief:

To create a series of banner stands for use at conferences and exhibitions, supporting the launch of the new Acuity brand.

Solution:

The design style works hard to support the new brand by using images that mimic the circle from the new identity, presented in a striking Yellow and Black duo tone colourisation. Capturing the eye, these images lead into a mixture of brand messages, including a “cross over” banner featuring both old and new brands to ease the transition and promote recognition from existing members of the organisation.