Client:
Benchmark
Brief:
Design a wallet folder and set of inserts that clearly identify and present each of the client's services and products.
Solution:
We started by creating a clear set of icons to represent each service offered by the client. Each was then given a colour route, creating a secondary colour pallet to give consistency throughout their other design work.
The wallet folder also contains a bespoke design world map showing the business location allowing the client to show their scope and coverage. The design work was further tied together by commissioned photography to show their head office and people working there to bring the company to life and make the materials approachable.
After much in-depth briefing and investigation, a full set of seven inserts were copy written and tied into the design to complete the project.