Client:

John Dewar & Sons Ltd

Brief:

Solution:

Working closely with Dewar's Internal Communications Department and staff, a plan is created for each edition highlighting current news, events and business matters for inclusion into each edition. From there, interviews are conducted and articles written or copy edited by Branding Boutique.

Front covers are reflective of our main article or theme for each edition, and usually use archived or commissioned shots for impact and a "pick up factor".  The internal style is flexible and approachable with use of colour and photography to keep the design fresh and inviting. This, combined with our friendly and informative tone of voice, create a magazine that is read not only within Dewar's, but also throughout the Bacardi Group worldwide.