Client:

Douglas Livingston Property Consultancy

Brief:

To create a new, impactful brand to stand out within the busy property market.

Solution:

A business run by strong and experienced individuals, the brand also needed to have real heavyweight and established feel. Our challenge was to create this while also bringing a feeling of individuality to reflect the tailored and personal service provided by DLPC.
 
The strength and impact of the brand is created by the slab serif font mixed with the rectangular city line and use of pure black. To bring out the company’s personality, this was mixed with a zesty lime green to give real stand out in a market dominated by Red and Blue brands. This point of difference works well for the client, as they have both the character and experience to stand behind such an individual brand.