Client:

Dow Waste Management

Brief:

Re-brand of Dow Waste Management and Haulage, website design and development and ongoing marketing projects.

Solution:

A well established and successful family business, Dow have over 40 years experience in haulage and waste management. In recent years they have been leading the way in Waste Management and Recycling, constantly innovating and looking for new markets and ways recycle waste materials.
 
The chosen design route draws from Dow’s traditional dark blue used in previous brand identities, but with the added flair of a rich green to signify the company’s leading strides within the recycling market. The simple yet strong lettering is cut with a dynamic arrow, moving from the traditional  blue into the green as a visual representation of the business’s progressive nature.