Client:

Ferguson McKenzie

Brief:

Originally branded by our good selves in 2003, Ferguson McKenzie had since developed and grown their prodct base and were looking to move their brand forward but not go for a full re-delopment.

Solution:

For recognition we retained a portion of the circles device. For the client this symbolises a tightening of their aims, objectives and product offering. 

We added to the colour pallet to offer the client a new fresher feeling for their design. The dark blue remains as the primary brand colour, with the strong green allowing a vibrant secondary colour for impact and interest.

The last stage was the redevelopment of the corporate strapline. A more defined and targeted message with a was chosen to give the client a strong new base to build on.