Client:

Ferguson McKenzie

Brief:

Provide a logo and strap line for a recruitment company that thinks differently.

Solution

In creating the logo for Ferguson McKenzie, we were keen to convey the age and experience of the company. At the same time, we wanted to tell everyone about their forward thinking and progression. So our original strapline became "Recruitment Rethought which over the years has now progressed into “Future Thinking”.

The logo itself represents the "different thinking" approach they take to recruitment by having the dot moving away from the pack.