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| Late 2010/early 2011 saw us working on a new brochure for Independent Women, Scotland's first independent financial advisors to offer tailor their services with a female clientele in mind. The final brochure is a reflection of self assured confidence of the business presented in a simple, elegant and approachable fashion. To bring the personal feel of the business to the reader, we opted for simple use of strong images of the key business leaders and contemporary location shots of the offices in Leith, Edinburgh. In addition, the brochure is a non standard size, moving to a slim line portrait style with the outer cover coated with a matt lamination with foil finishing on the identity. These key features help us to present the feeling of quality, attention to detail and, of course, the individuality of the business. Independent Women launched 2011 with their new materials to support their growing aspirations for their exciting, individual business. |
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