Client:

John Dewar & Sons Ltd

Brief:

Create a recruitment campaign to promote Dewar’s Open Day.

Solution:

We based the ads on the tasting notes for Dewar’s whisky. The strong use of photography coupled with the interesting headlines helped acquire page prominence in an often over-crowded media.

This was a fully integrated campaign that ran for 2 weeks and included press, web and outdoor. The success of this campaign was measured by the fact they received over 3000 applications for the various positions within the company.