Client:

Kissing With Confidence

Brief:

Design the 2007 Training Directory.

Solution:

This directory has affectionately become known as 'The Red Book', by both KWC and their clients, so when designing this year’s we wanted to put a high-quality finish on the cover to give it that extra 'wow factor'. We used a special foil block, red finish for the headline on the cover, along with subtle use of a deboss.

After designing the past few years' editions based predominantly around typography, we changed this edition and made photography a main focus. The images were all selected to visually link with the title of each set of courses. A mixture of stock and original photography was used in black and white with a highlight of red - creating a striking internal design which has worked very well for KWC.