Client:

NHS-NSS (National Services Scotland)

Brief:

As part of a wider brief to re-invigorate staff to understand and work with NHS-NSS values, we were tasked with creating an identity to support the campaign.

Solution:

With the Values providing a basis for the growth and development of business operations, we looked at the use of a tree as a natural growth symbol. While various stages of development were considered, including more and less stylised designs, a design reflecting a simple strong and flourishing tree was chosen. Working with the primary NHS Blues we gave ownership of the brand to the business, while at the same time making the tree unique by not going down a green route with the colours.