Client:

Science & Nature

Brief:

Create the name and identity for a new range of anti-ageing products, to be eligible for trademarking.

Solution:

In order to create the most effective brand, we found out lots not just about our target market, but also their thoughts on those who were targeting them. We held various focus groups and as a result we were able to discover an effective way of approaching our potential buyers.

Taking this information, we developed a product name - Nutural - and a look for the entire range’s packaging. We also created an appropriate strap line, ‘Total Skin Therapy’. The name itself makes use of the words ‘natural’ and ‘nutrition’, as both of these are key offerings from the products. The brand has since been accepted as a registered trademark.
And the product puts a smile on many a woman's face.