Client:

PBL Construction

Brief:

Design a brochure to help PBL showcase their work.

Solution:

We took a good, long look at PBL’s projects. That’s when we realised the best way for this brochure to work was to make it more about actually showing the projects, rather than writing about them. So we assigned a photographer to go out to the various sites over the course of the projects and take carefully art-directed pictures showing the progress through to completion.

One stipulation in all photography was to show all employees in the correct safety equipment - an important inclusion, as the people receiving this brochure would recognise these issues, and dismiss anything that didn’t meet with requirements.