Client:

PSL Team Sports (Provan Sports)

Brief:

To modernise an existing sportswear retail brand, and create a sub brand to promote their Team Sports offering

Solution:

Working with an established brand, we looked to adapt the existing design to create a more modern look and feel. The new identity is given more life and depth by creating the “rugby ball” shape from gradated tones of black and grey, a move away from the previous flat black and white logo.
 
The font was also replaced with a more shaped individual font, which was then cut to give a feeling of fluid movement. These subtle changes created a more dynamic brand that could stand up well against other larger high street retailers.