Brief:

Solution:

With a Space Ship Grotto for inspiration, we set about the job of creating an eye catching set of posters to draw shoppers to the centre. We pulled together a set of characters who became the core of the design work and featured not only on the outdoor advertising posters, but on flyers, banners and press advertisements. Variations on the theme were used to focus our message on the variety of Christmas promotions that were happening at The Piazza, from Santa’s Grotto to late night shopping.

Our strapline for the campaign, 'Make Christmas out of this World', ties the theme and the excitement of the season wonderfully. And, just for fun, we tweaked the centre’s strapline, 'The Heart Of Paisley' to 'The Heart Of The Universe'.  Lovely.