Client:

R&J Leather

Brief

Review the brand and produce an advertising campaign for a family-run retail business selling quality leather suites.

Solution:

Adapting the existing logo design gave it a far more contemporary feel. And to help set R&J apart from the competition, we also added a strapline to let potential customers know what to expect – simply ‘Quality/Choice/Style’.

During the time we’ve spent working with R&J, we’ve produced additional advertising campaigns using a wide range of media and even taken the company outdoors for the first time, increasing footfall and also awareness of the company and their products.