Client:

Resolve Personal Appointments

Brief:

Solution:

Working from their core brand colours and identity we created a house style which could be tweaked and amended yet still offer a consistent look and feel.

On adverts that contained both corporate messages and recruitment positions, we divided the advert into two sections - each facing the opposite direction. This simple tack not only makes sure that both messages are separate, it also makes the reader stop, look, and turn the paper upside down out of sheer curiosity. Mission accomplished.