Client:

St. Vincent's Hospice

Brief:

As a no-fee project, we chose St Vincent’s Hospice as our nominated charity and engaged with them to breathe new life and energy into their public brand, and to help increase awareness and support for their work. The project included re-branding, website design & development, marketing support and design, production and print of the Hospice Newsletter

Solution:

While to many members of the public, hospices are often viewed as morbid places with little life and personality, the true picture is quite different.
 
Our focus for the new brand was the drive, passion and enthusiasm of the staff, volunteers and families that are involved with St Vincent’s Hospice, whose commitment make the last weeks, days and moments of their patients lives as peaceful as possible. This is why the logo is about life, not death, and colour, not darkness: providing a really positive, individual identity to help St Vincent’s Hospice continue its good work.