Client:

The Piazza Paisley

Brief:

Create a Christmas campaign to promote both the shopping mall at Christmas and also Santa's Penguin Grotto.

Solution:

We created the strapline "Making Christmas Special" for this campaign as the management team at the mall were putting a lot of effort into making not only the Piazza the place to get your Christmas shopping, but also visiting Paisley as a place to bring the kids during the festivities.

Making a main feature of the grotto provided a link with the launch of the Christmas movie at the time (which featured a charming dancing penguin). This boosted the visits to the grotto, as kids had an extra something to relate to.