First, we ask lots of questions, like how big you are, how big you want to be, who you’re talking to, what you want to say – the more, we know, the more help we can give. Next, we start to craft your work so that it fits you perfectly. Our specialists are very passionate about what they do - late nights aren’t uncommon. And where we don’t have a specific resource in-house, we always know the best people for the job.

Here are some (but not all) of the things we can do for you (click each title to find out more):

• Identity
• Brand Building Services
• Branding Clinics
• Design Services
• Advertising
• Recruitment Advertising
• Communications Consultancy Services
• Copywriting/Editing Services
• Photography
• Video Production
• Research Services
• Public Relations
• Strategy workshops

Identity

Naming (or renaming) your business has an enormous impact on your brand, and so you need to be very, very careful when considering it. And for anyone out there who thinks this is easy, just try typing a few ideas into a search engine: how many names can you come up with that haven’t already been used by someone somewhere? If you’re any good at this, we might even offer you a job.

We call a spade a spade, so if we think your current name has enough stamina to keep up with your aspirations in the long term, we’ll tell you. If not, we’ll help you decide what type of name you would like for your business, and help you find something that works.

Once you’ve got the name sorted we then look at getting the logo right. This branding business is all go you know.

We think Bertram is a nice name. But here are some names our clients liked.

Brand Building Services

How do you want your market to see you? Do you want a new look and feel, or do you want us to adapt your existing brand? We can show you initial concepts and then turn them into the glossy, finished article you leave with. And we can even help beyond that point with brand manuals and all your future marketing materials, online and off.

But don’t let our persuasive yet friendly tone convince you, look at some examples.

Branding Clinics

We know what it’s like - sometimes you get a tiny, little concern about your brand. And then it grows. You begin to worry - ‘Is my brand working?’, ‘Is my brand strong enough for the future?’, ‘Should I see someone about it?'

Our advice is don’t worry, do something. Our 1-hour Branding Clinics are completely free, and let you take a look at your concerns with the experts (that’s us). Then if it turns out you had reason to be concerned, we can help.

To arrange a Branding Clinic, just email us and we’ll find a time that suits you.

Design Services

Our in-house design experts are everything you want – experienced, enthusiastic and highly skilled (they even say handsome, but that's debatable). The difference is they design something that works, not just something that looks good. That includes brochures, reports, business stationery, postcards, direct mail, newsletters, magazines, websites, online marketing materials…just tell us what you need.

To get you thinking, here are a few examples.

Advertising

Get your voice heard. We can work in your existing house style (if you’re happy with it), or offer a full creative advertising service from scratch. We’ve got a lot of experience, along with the relationships and contacts to buy any media that suits your market – usually at the best price available.

Take a look at previous campaigns we’ve carried out for our clients.

Recruitment Advertising

Seldom given the attention it really deserves, recruitment advertising can be a powerful medium in the right hands. Okay, we mean our hands. But that’s not arrogance - we can show you full creative campaigns that our team has taken from bright ideas to brilliant job ads. And we still manage to build the employer brand along the way - see some samples in the advertising section of our portfolio.

Communications Consultancy Services

Ask us questions. Pick our brains. We’re here to help. Whatever you need to know - whether it’s about brand building, design or any aspect of your communications - our experts have the answers. They’re really quite clever. Go on, ask them a question.

Copywriting/Editing Services

With so much emphasis on design, it’s easy to overlook the words, and many people often do. We, on the other hand, like to write clear, creative copy - although we’re happy to help tweak your existing copy to give it the right tone of voice for you. So your website, brochures and all your communications will sound like you, not just A.N. Other business.

Photography

If your budget is tight, we can take low cost, digital shots or source great pictures from photo libraries – but in all honesty, you can’t beat the real deal that you get from a professional photographer. Our nice photographer pals can produce large and medium format work and quality 35mm and digital images for picture-led projects.

There are some lovely photographs in our work section you know.

Video Production

We use broadcast-experienced producers, directors and editors to get your project in the can. We can edit in-house and finish to DVD or encode for the web using our shiny new Macs. For the bigger picture we can find the best quality equipment with external partners and we can write, produce, direct, create and manage any format of filmed or live video production. Phew.

Sound interesting? Drop us a line and we can go over your needs?

Research Services

Have you heard what people are saying about you? More to the point, what’s your market saying about you? We can tell you. We can do online and face-to-face qualitative, quantitative, primary and secondary research, staff surveys, customer feedback surveys, and readership surveys. We’ll find out what people think of you and your brand for you. And then if you don’t like what you hear, we can change their minds.

If you get in touch, we’ll happily tell you more about how research can help you.

Public Relations

Forget Ab Fab, PR works hard. And when our clients need a PR focus we bring in the very best (they’re our pals - we do lunch). But if it’s just a bit of advice you need, then speak to us - we reckon that PR and branding go hand-in-hand.

Strategy workshops

If you don’t know where you are, how can you know where you want to go?

To help your business find the answer, we offer workshops that let you determine your vision and strategy for the future. This process will also tell us which of our branding and marketing services is best for you.

i) Internal strategy

Our internal strategy workshops help you take a good, hard look at your business. We look at your products and services, your marketplace and your competitors. Then we start helping you to see your position in the world around you – a process that can often bring up details that have been neglected for some time.

ii) External strategy

This is more about seeing yourself as others see you. Using focus groups, we can get some idea of what your market would think of proposed or actual changes. The outcomes from these groups, whilst not always statistically accurate, can give important clues on how to proceed. We can take the principle further using large-scale surveys and market research, with more accurate and reliable information coming from the larger sample sizes involved.

If you’re looking for a bit of direction for your business, just ask.