Client:

Widdlykinks

Brief:

Produce a brand and strapline for Widdlykinks, a website that provides ideas and suggestions for activities for children of all ages. The site is aimed at parents, grand parents, childminders, and anyone who looks after children.

Solution:

Putting ourselves into the minds of children (this was worryingly easy), we produced a colourful and independent brand which would appeal to the wide age range of children the site caters for. And we created Widdlykinks’ strap line, “What are we doing today?”