Client:

Zacharry's

Brief:

An unusual and challenging brief to create a brand for a distinctive new flavour to the UK, spruce. The spruce tips are harvested and processed in various ways to create an number of products from spruce sausages to spruce beer. Zacharry’s is unashamedly a family business, the name itself deriving from the latest editions, Zac and Harry.

Solution:

The visual equity had to have instant recall to the forest and nature. Everything is hand made and this is clearly communicated by a simple and relaxed look and feel. The design has been constructed in a way that will allow for range extension in the future. Zacharry’s have a shop in Moffat and an e commerce web presence.