Client:

Benchmark

Brief:

To develop a new brand identity to update their existing style.

Solution:

As a developing and evolving business, we felt that a modern, clean and contemporary style would be most appropriate.

As a large majority of the client’s products and services involve packaging and shipping of materials, we drew this as our main guidance on style: we knew that we were looking for an identity with graphical element to it, along with the idea of boxes and rectangles.

The final logo contains a box with a cut edge (breaking the boundaries), which contains a letter B made from the letter M set on its side, tied with a clean confident sans serif font in a warm grey.