Client:

Fanhitter PR

Brief:

To create a punchy new brand for a Crisis Management PR firm

Solution:

Our influences for this brand come from PR’s association with crisis and the tabloids. We opted for a heavy typographic look drawing reference to typefaces traditionally used historically in the press. This style allows the brand to stand up proud and shout – it’s not afraid to say its piece and demand respect. Which is very important for a young PR business in a competitive and volatile field.