Client:

James Taylor Flowers

Brief:

To create a brand for a growing and modern wholesale flower business.

Solution:

The client's business sells a vast variety of flowers and plants from all over the world and are at the forefront of bringing new styles, colours and breeds to the trade. They sit in a competitive market that sells a dynamic product but mostly the trade has an aged and soft look and feel to its brands and designs.

To make JTF stand out we based our design on a flower, but dramatically stylised the design to have a sharp, modern and colourful look to really set them apart in the market.

 
An extra edge was added by taking the logo off the horizontal to support the idea of this brand being different, adaptive and individual.