Client:

Male Sanctuary

Brief:

Create a brand identity for a new venture Male Sanctuary, selling underwear, swimwear, accessories and skin care products.

Solution:

The identity had to visually span a large age group from 16 to 60. The final solution uses a dark and rich plum colour to evoke a premium feel whilst the purple tints are integral to the initial product ranges. Male Sanctuary are looking to have their own label beauty products in the near future.