Client:

Utility Consultancy

Brief

Design an identity for a business offering an individual product within its field.

Solution:

With drives for cost saving across all sectors, our client's service is tailored to developers who want to outsource the planning and organisation of the utilities services into new developments to save both time and money.

The brand needed to portray the service clearly. We opted for the use of circles and curves because of the links to pipes and tubes. From the circles we cut one trench to symbolise getting all the utilities in at the same time - a simple concept with a clear message. The colour route stays away from the expected utility colours of red, blue and yellow and will allow the new brand to carve its own look in the field.